Lawn-Boy's Commitment to Your Privacy

The Lawn-Boy Company respects your privacy. We provide this Privacy Policy so you know about our online information practices and understand how we treat the information we receive about you from your use of this website (the "Site") and any mobile application of ours (each, an “App”) (collectively, the "Service"). This Policy applies, in general, to all Internet sites and mobile applications operated by or on behalf of The Lawn-Boy Company and our affiliates and business units worldwide (collectively, "Lawn-Boy").

Please read this Privacy Policy. By using or visiting the Service, or downloading, registering or using an App, you agree to the terms of this Privacy Policy and our Terms and Conditions of Use (the “Terms”). Use of this Service is voluntary. If you do not agree to the Privacy Policy and the Terms, you must immediately cease such use.

The Personal Information Lawn-Boy Collects

There are a few places where Lawn-Boy gives you an opportunity to voluntarily provide Lawn-Boy with your personal information. This refers to information that lets Lawn-Boy know the specifics of who you are, and may include, without limitation, your first and last name, mailing address, email address, telephone number, credit card number, and other personally identifying information. When you engage in certain activities on the Service, such as ordering a product or service; filling out a form to request a demo, entering a contest or sweepstakes; participating in third-party social network service activities whether through the Service or third-party social network services; filling out a survey; sending feedback or product reviews; requesting owners and parts manuals; or registering your product online, Lawn-Boy may ask you to provide personal information. You choose whether to engage in these activities. Depending upon the activity, some of the information Lawn-Boy asks you to provide is identified as mandatory and some is voluntary. If you do not provide the mandatory data with respect to a particular activity, you will not be able to engage in that activity.

In addition to the information you choose to provide, Lawn-Boy may automatically collect other information about you. Such information may include, without limitation: the unique device identifier of your mobile device, mobile network information, the model and serial number and telephone number of your mobile device, your geographic location, information regarding your access to and use of an App, the Site pages you visit and the time of your visits, your operating system, browser type, the domain name of your internet service provider, and your Internet Protocol (IP) address. We may combine any of the information we collect from or about you and use it in the manner described in this Privacy Policy. For example, Lawn-Boy may use your IP address, together with other personal information that you may provide through the Site, such as your email address, to communicate with you directly about products and services that Lawn-Boy believes may be of interest based on your activity on the Site. If you want to prevent such use, you may select this link: OPT OUT

Lawn-Boy also may collect information about you from publicly available sources and may receive information through a third-party social networking service.

The Anonymous Information Lawn-Boy Collects

Except as otherwise stated in this Policy, your IP address, cookies and other technologies (as more particularly described below) are generally used by Lawn-Boy on an anonymous basis to, among other things, (1) help diagnose problems with Lawn-Boy's server, administer the Service, measure the use of the Service, improve the content of the Service; (2) to identify visitors' domain names, the type of web browsers used, the pages viewed, the websites from which a visitor found this Service, the websites to which a visitor went after leaving the Service; the search terms and search engines used to find this Service; and (3) to gather other web analytics information relating to visitors' use and navigation of the Service.

Cookies and Other Technologies

We, along with third parties, use cookies, web beacons, analytics and other technologies in certain areas. These technologies are used for tracking, analytics, personalization and optimization of the Service.

Cookies are small text files that are stored on your browser. Cookies enable browsers to "remember" information related to a specific user, and also improve navigational reliability within a given site. The use of cookies allows Lawn-Boy to recognize you every time you visit, and to personalize the Site to better suit your needs. If you are uncomfortable with storing cookies on your browser, you may set your browser specifically to reject cookies but you may not be able to use all the functionality of the Site. Lawn-Boy uses various types of cookies:

  • Strictly Necessary Cookies are essential in order to enable you to move around the Site and use its features. Without these cookies, services you have asked for cannot be provided. They are deleted when you close the browser.
  • Performance Cookies collect information in an anonymous form about how visitors use the Site. They allow Lawn-Boy to recognize and count the number of visitors and to see how visitors move around the Site when they are using it.
  • Functionality Cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features and to improve your experience on the Site.
  • Targeting cookies or advertising cookies are used to collect information about your browsing habits in order to enable Lawn-Boy and its affiliates to provide you with information about products and services that may be of specifically of interest to you. If you want to disable targeting cookies from your web browser, you may select this link: OPT OUT

Web Beacons are small strings of code (e.g., 1 x 1 pixel) that provide a method for delivering a graphic image on a Web page or in an email message for the purpose of transferring data. You can disable the ability of Web beacons to capture information by blocking cookies.

Persistent Device Identifiers are unique strings that are associated with the mobile device that you use to connect to an App. Persistent device identifiers may be modified or disabled by sophisticated users.

Third parties may collect personally identifiable information about an individual user’s online activities over time and across different Internet services when a user uses the Service.

We use Remarketing with Google Analytics and DoubleClick’s remarketing pixels to advertise online. We use and third-party vendors, including Google, use cookies to serve our ads to you on sites across the Internet based on your past visits to the Service.

To opt-out of the Google Analytics browser add-on, please visit:,, and

To opt-out of Google’s use of cookies in connection with remarketing, please visit:

To opt-out of DoubleClick’s or other third-party vendors’ use of cookies, please visit:

Note that clearing cookies from your browser will remove the above opt-outs because they are stored in cookies.

Do Not Track. At this time we do not respond to “Do Not Track” signals sent from Web browsers or other mechanisms that provide users the ability to exercise choice regarding the collection of personally identifiable information about a user’s online activities over time and across third-party internet services.


For EU users only: To comply with current legislation in the European Union, Lawn-Boy asks for your consent to set the cookies described above. When you arrive on the Site, a banner informing you of the types of cookies we use will appear. By clicking 'continue' you expressly consent to the use of such cookies. Once your consent has been provided, this message will not appear again when you revisit. If you do not click “continue,” your continued use of the Site will indicate your implied consent. The banner will remain, and we will set only the cookies for which implied consent is sufficient. If you, or another user of your computer, wish to withdraw your consent at any time, you can do so by altering your browser settings or by selecting the opt-out options above.

The Way Lawn-Boy Uses Personal Information

Lawn-Boy may use your personal information for particular activities, including, without limitation, the purposes for which you provided it; to provide the Service to you, including any updates or notifications; to create or add to your user profile or registered account; to process and respond to your inquiries and comments; to send you information about your relationship or transactions with us; to improve the Service or to develop new products and services; to identify you as a user of the Service; to allow you to participate in surveys; to contact you with information, including personal information, that we believe will be of interest to you, done either by us or a third-party source; for research that we or a third party may perform regarding the Service; to create anonymous data, which we may use for any purpose; to compile aggregate data for internal and external business purposes; to analyze the Service; to allow us to personalize and enhance your experience using the Service; to send push notifications through the App; to send emails; to generate and review reports and data about our user base and service usage patterns, to analyze the accuracy, effectiveness, usability or popularity of the Service; to prevent fraudulent transactions, monitor against theft and otherwise protect our users and our business; to administer and troubleshoot the Service; and as otherwise stated in this Privacy Policy.

The Way Lawn-Boy May Disclose Information

Lawn-Boy may share this information with Lawn-Boy's affiliates, distributors, dealers or other business partners in connection with the Service. We may share information about you that they need to perform their functions and in accordance with our agreements with them. Lawn-Boy's affiliates, distributors, dealers or other business partners may use this information for marketing and solicitation purposes as permitted by applicable law. Lawn-Boy must release your credit card information to credit card authorization service providers and the credit card-issuing bank to confirm and settle payment for products or services purchased on the Service and to facilitate returns or refunds. Lawn-Boy may share aggregated anonymous information relating to visitors to and users of the Service with affiliated or unaffiliated third parties.

Lawn-Boy may disclose personal information in any of the following circumstances: (1) in response to a subpoena, search warrant, court order, or other legal process or request, or as may otherwise be required by applicable law or regulation; (2) to protect and defend Lawn-Boy's rights or property or those of its affiliates, distributors, dealers, business partners, or others; (3) to enforce or apply the Terms or any applicable end user license agreement; or (4) as Lawn-Boy, in its sole discretion, believes is appropriate under exigent circumstances in response to a perceived threat to the personal safety or property of any person or organization.

If Lawn-Boy becomes involved in a merger, acquisition, sale of assets, joint venture, securities offering, bankruptcy, reorganization, liquidation, dissolution, or other transaction, or if the ownership of all or substantially all of our business otherwise changes, Lawn-Boy may share or transfer your information to a third party or parties in connection therewith.

Processing of your Personal Information

This Service is currently hosted on servers located within the United States, but the locations of Lawn-Boy's servers may change from time-to-time. Your personal information may be stored on servers located within the United States, or in another country. In addition, Lawn-Boy may transfer your personal information to affiliates, distributors, dealers, business partners, or others located in the United States or other countries in accordance with, and for the purposes as described in, this Privacy Policy. In these circumstances, Lawn-Boy will ensure that your personal data is adequately protected.


Retention of your Personal Information

Lawn-Boy keeps your personal information as long as Lawn-Boy needs it for the purposes for which it was originally collected (or to which you have subsequently consented), for other legitimate purposes (such as regulatory compliance), or as permitted by applicable law. Since some of these activities may continue for an extended period of time, subject to applicable law, Lawn-Boy may keep your personal information indefinitely.

Lawn-Boy's Relationship to other Sites or Mobile Applications that can be Accessed through the Service

The Service may contain links to other websites or mobile applications. Additionally, other websites or mobile applications may contain links to the Service. This Policy does not apply to such other websites or mobile applications. Lawn-Boy does not review or monitor the websites linked to the Service and is not responsible for the contents, terms of use, or privacy policies related to any other websites or mobile applications. Where the Service contains a link to another website or mobile application owned and/or operated by Lawn-Boy, such website or mobile application use may be subject to different and additional terms of use and privacy policies. You should make sure you are comfortable with the information that a third-party social networking service may make available to us by carefully reviewing the service’s privacy policy and terms and conditions and by modifying your privacy settings directly on that service.

Other Information You should Know about your Privacy

Lawn-Boy will not knowingly collect personal information about children under the age of 18. If you are under the age of 18, please do not submit any personal information through the Service. If you have reason to believe that we may have accidentally received personal information from an individual under age 18, please contact us immediately at

Lawn-Boy will not knowingly collect personal information about children under the age of 18. If you are under the age of 18, please do not submit any personal information through the Service. If you have reason to believe that we may have accidentally received personal information from an individual under age 18, please contact us immediately at

Access & Correction of your Personal Information

Lawn-Boy strives to maintain the accuracy and integrity of the personal information in its databases and to keep that information up-to-date. Lawn-Boy provides ways for you to access your personal information as required by applicable law, so that you can correct inaccuracies or update your personal information. Lawn-Boy reserves the right to charge a fee as permitted by applicable law. If you would like to review or correct your personal information, please contact Lawn-Boy by email at, or send a letter to:

The Lawn-Boy Company
Attn: Legal Department
8111 Lyndale Avenue South
Bloomington, MN 55420-1196

All communications must be in the English language.

Lawn-Boy will respond to reasonable requests within the time limits established by applicable law or within a reasonable time if no time limit is established by applicable law. For your protection, Lawn-Boy may ask you for additional information to verify your identity. In most cases, Lawn-Boy will provide the access you request and correct or delete any inaccurate personal information you discover.

Requests to delete personal data are subject to any applicable legal and ethical reporting or document retention obligations imposed on Lawn-Boy.

Lawn-Boy's Commitment to Security of Your Personal Information

Lawn-Boy has implemented physical, managerial and technical procedures to try to protect the security of data and information, including personal information. Lawn-Boy strives to maintain the reliability, accuracy, completeness, and current status of personal information and to protect the privacy and security of such. Unless applicable law provides otherwise, Lawn-Boy does not guarantee against any loss, misuse, unauthorized disclosure, alteration or destruction of data or personal information. While Lawn-Boy strives to protect your personal information, Lawn-Boy cannot always guarantee the security of any information you transmit to or from the Service, and you provide such information at your own risk. You acknowledge that: (1) there are security and privacy limitations in computer systems and on the Internet which are beyond Lawn-Boy's control; and (2) any such information and data, including personal information, may be viewed or tampered with by a third party while such information or data is being used, transmitted, processed, or stored.

Changes to Privacy Policy

Lawn-Boy may change its Privacy Policy from time to time. This Privacy Policy was made effective on the date indicated above. Lawn-Boy encourages you to review this Privacy Policy regularly in your use of the Service and especially before you provide any information.

© The Lawn-Boy Company 2016 - All Rights Reserved